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Portfolio Case Study

Pickups

A delivery and tracking app that simplifies ordering and gives users confidence with live status visibility.

Overview

Role: Technical Product Manager + Product Engineer
Timeline: 8 weeks
Product type: Mobile delivery app
Team: Cross-functional squad: led product direction and implementation priorities

Problem

Food delivery users experienced uncertainty after checkout, while dispatch teams lacked clear state transitions that kept customers informed.

Users / Insights

Users wanted certainty at each stage: accepted, preparing, in transit, and delivered. They also needed easy issue reporting without leaving the order flow.

Approach

As TPM and product engineer, I broke the order journey into decision-critical moments, defined state transitions, and prioritized status clarity and support pathways to reduce user uncertainty.

Solution

I delivered a mobile product flow with clearer order-state modeling, stronger live-tracking communication, and integrated support actions directly in the tracking experience.

Outcome

The experience reduced confusion and support dependency, while creating a more transparent journey from order placement to delivery.

Reflection

Status language impacts trust more than expected. Next, I would validate microcopy per city/market to improve clarity for diverse user groups.